Do you have great business ideas but don't know what to do about them? How do you make them a reality? Uta Do? This is a book every entrepreneur must have, especially if you are starting a new business venture. Whether you are seeking partners, clients or funding, this is a practical, step-by-step guide to presenting your business idea. The language is clear, the information accessible and situations discussed apply to the East African context. You are guaranteed to learn something useful on every page, and you will refer to this little gem again and again.